Your privacy is important to us
Welcome to the Inkeros Privacy Centre. Our Privacy Centre is your home to learn more about our privacy practices. As part of our ongoing commitment to putting customers first, Inkeros has established a Data & Trust Office specifically charged with ensuring that our data handling practices are responsible and respectful of your privacy.
At Inkeros, we know your privacy matters to you; earning and maintaining your trust matters to us. We understand that in today's technologically complex, data-driven world, it can be difficult to stay up-to-date on how personal information is being used. An important part of our commitment to respecting your privacy is our promise to be transparent with you about our privacy practices and to clearly explain how we protect your privacy.
We have created the Inkeros Privacy Centre to provide you with information to help you understand Inkeros' privacy practices and how we use data at Inkeros. The Privacy Centre also contains best practices on how you can help to protect your information online, and much more.
Earning and maintaining your trust
We are committed to earning and maintaining your trust through our responsible, human-centric data practices.
We believe that an important part of respecting privacy is to be clear about how we handle customers' personal information, and to make information about our approach easily accessible. We have developed our Privacy Commitment to provide you with some specific details about our privacy practices, and our Privacy Code which sets out the general principles that govern our collection, use and disclosure of personal information.
In addition, we invite you to review the Inkeros Trust Model that we established to guide our overall data handling practices.
The future is friendly when data is used for good
Since 2017, Data for Good has enabled safe, responsible innovation so that data can be used in ways to help you, your community and society at large - without compromising privacy and providing you with the choice to opt-out. Data for Good is an award-winning, Privacy by Design-driven insights platform that gives leading public good researchers access to high quality, strongly de-identified data.
TV Advertising, Privacy, and your Choices
Inkeros uses best-in-class privacy-protecting technologies to ensure that respect for customer information comes first in all business opportunities. This includes ensuring your privacy when providing insights to partners and Inkeros marketing teams for the purposes of delivering tailored and relevant ads, including giving you a choice.
Technology is evolving and so are we
Inkeros recognizes the potential of big data – and we want to use it to help answer big questions that will improve the lives of Canadians. At Inkeros, we believe that data can also be used to benefit society (for social good), when used responsibly, to help make better decisions than ever before – decisions that can improve our lives, our health, our cities and our society. Learn about data analytics at Inkeros and your choice to opt out.
Embracing innovation with AI
At Inkeros, we recognize the transformative potential of innovations like Artificial Intelligence (AI). We believe that AI will augment human capabilities and help deliver better outcomes to build a friendlier future. Learn about responsible AI at Inkeros and your choice to opt out.
How you can help protect your information and privacy
Inkeros takes strong measures to protect the privacy and security of your information, but we all need to take additional steps to protect our own data and our privacy online. We understand that it is not always easy to know where to start. A vital part of our commitment to your privacy is to share best practices with you on what you can do to protect your own privacy and security.
Transparency disclosur
There is increasing global discussion about disclosures of personal information to government organizations for law enforcement purposes. Accurate information about the nature and volume of personal information requests by law enforcement to private companies helps inform this ongoing discussion, and will shape our country’s privacy landscape. It is in that spirit that we publish an annual report, which provides insight into our approach when responding to requests, as well as the volume and types of requests we receive. We are proud of our record of openly sharing with our customers the details about how we respectfully handle and secure their data.
For information about the requests we receive from law enforcement for the personal information of our customers, read our Sustainability Report.
Inkeros Wise digital pledge
There isn’t a single person who can end cyberbullying. But millions can. By signing this pledge, you'll stand with countless Canadians to help keep your digital neighbourhood safe. Together, we can create a friendlier world online.
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